Elie Saab - Light of Now

In 2015, we developed the enhanced blog 'The Light of Now' for Elie Saab in collaboration with the Kassius Agency (now VML). Initially intended as a simple blog, the site quickly became an excellent support for the brand's various campaigns and promotional operations.

In addition to traditional articles, Glasshouse implemented a dynamic landing page creation system with visual and video layers (including one dedicated to live fashion shows). The entire site was available in five languages.

After two years and dozens of contents created (including banners and email campaigns), the brand decided to integrate the mini-site into its corporate platform. The service also included SEO support and technical maintenance.