Road Safety - Before I Die
A virtual wall, infinitely expandable, based on Candy Chang's creation, where visitors contribute their dreams before they die.
Contributions can be text posted online, messages or images via Twitter (now X), a song via Deezer, or a photo via Instagram using the campaign hashtag.
Glasshouse developed a custom auto-moderation script and a manual moderation interface.
The project saw over 300,000 contributions and required us to upscale hosting overnight. Glasshouse handled hosting and monitoring throughout.
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